Tous, the fine jeweller known primarily for its iconic teddy bear, has added someÂ ”beary irresistible” collections to its jewelry line.Â Initially founded in 1920 inÂ Manresa, Spain, and with corporate offices in Barcelona as well, it began as aÂ family business and still continues to remain so.Â Currently, it is run by Salvador Tous,Â (son of itsÂ founder) and his wife, Rosa Tous, along with their four daughters.Â The teddy bear continues to be their core business, which first came to be whenÂ Rosa Tous saw a bear inside a shop window and was suddenly inspired withÂ the idea to create a stylized bear out of gold.Â This small idea has grown into aÂ huge success!
What was once just mainly a small gold teddy bear has now developed into anÂ extensive fine jewelry line.Â Tous has also introduced a wide range ofÂ accessories, inclusive of watches, handbags, scarves, perfumes, eyeglasses,Â textiles and small leather goods.
Recently, I had the pleasure of attending aÂ cocktail receptionÂ at their newÂ location inside the Dadeland MallÂ in Miami, Florida.Â It was a fabulous partyÂ celebrating the store’s grandÂ opening, as well as providing guests with a close-upÂ look at some of theseÂ beautiful new collections.
Among these are the “Loto” collection, “Ganesh” which creates the famousÂ teddy bear intoÂ colorful morroccan inspiredÂ piecesÂ including pendants andÂ bracelets made out of sterling silver, and theÂ “Manolo Blahnik for Tous”collection, which features the Spanish shoeÂ designer’s famous “Campari” shoe.
At the cocktail reception, I had the pleasure of meeting some of the local managersÂ for the FloridaÂ stores.Â I was able to interview the business director,Â Cristina Campello,Â of the Aventura store here in Aventura, Florida. Â Specifically, I wanted to knowÂ what she feels sets Tous apart from other jewelry lines.Â In herÂ own words,Â Tous is a fresh and fashionable concept in jewelry and is commonlyÂ referred to as the affordable luxury.Â The brand has become most well-knownÂ for its iconic teddy bear design that has been around for the last 25 years.
Tous has affordable designs starting at just $75.”
As far as their hottest selling piece, the teddy bear in its various representationsÂ still continues to be at theÂ core of their best-seller list.Â Some of the hottest ofÂ these collections are theÂ ”Bubble Bears” pendants , which come in sterling silver,18K gold, pinkÂ sapphires and diamonds, blue sapphires and diamonds,Â and white or blackÂ diamonds.Â Among her favorites are the “Loto” and “Ganesh” collections,Â whichÂ happen to beÂ my personal favorites as well.
Just as exciting as the new collections at Tous is the new face that will beÂ representing them.Â Jennifer Lopez is the fresh face for Spring/Summer.Â Salvador Tous recently stated “Jennifer is not just an amazingly beautifulÂ woman, but also a talented actress, musician and dancer, sharing with usÂ strong family values, as we are a family owned business.” Â We are confidentÂ that Jennifer Lopez will be a great spokesperson, as she is genuine andÂ openly charismatic, a great illustration of our brand.” Jennifer has alsoÂ been recognized as a fashion icon, where she can always be spottedÂ wearing the hottest designs and latest trends.Â Designers love when she’sÂ seen wearing their creations.Â In my own opinion, Jennifer will obviouslyÂ bring so much to the line on so many different levels….she is right in theÂ center of the beauty, music and fashion worlds, and is a true artist in everyÂ sense of the word.Â Plus, just like me, she has a passion for fashion!
And of course, Jennifer loves Tous’ jewelry designs, particularly fondÂ of the diamond Bubble Bear pendant she wore during her photoshootÂ for the Spring campaign.
As she said “all girls love diamonds”,
and who can argue with that!
Tous has earned a reputation in fashion circles of jewelry comparable toÂ the esteemed “Loewe”Â in the fine leather goods category, purveyors toÂ The Royal Family.Â Tous themselves had also begun to provide jewelry toÂ the Spanish Royals as early as the 1920′s.Â Currently, they have over 400Â stores in 45 different countries.Â Locally, you can find Tous at the MiamiÂ International Mall, Dadeland Mall, and Aventura.Â You can also view theÂ collections on their website at www.tous.com. In my own eyes, Tous hasÂ some “beary irresistible” pieces that you simply can’t “bear” to be without!
Written by Kristina Eljaiek